Nail Thoughts

Full Klaviyo re-build, re-brand, and strategy to nurture their current leads and clients. 

+40% Open Rate Increase Monthly

Refining their message + list segmentation repaired their domain reputation.

Design Overhaul

Transformed Nail Thoughts email designs to partner their aesthetic perfectly!

Client Details

Nail Thoughts is owned and operated by Katie Masters whose expertise and experience in building a thriving private nail studio has blossomed into releasing her own line of gel nail bases.

Our Approach

Nail Thoughts is all about showcasing its products through real-life client transformations. We leverage plenty of Katie’s content to build this para-social relationship via email. We want her customers to feel empowered and inspired to create the looks she has with her nail products.

Re-designed the Welcome & Abandoned Cart flow

Cleaning their list – keeping the engaged subscribers and suppressing the ice-cold contacts

Developing a well-rounded content calendar to keep email communications on track

Consistently pushing the envelope on email designs to perfectly capture their essence

Consistent email reporting to know what types of content and messaging works best

Exploring innovative ways to take flows and campaigns up a notch – from A/B testing to freshly-crafted strategies.

Schedule Your Call

Free Email Marketing Audit

In our meeting together, we will run through your current email marketing setup, the hurdles you are facing, and more. At the end of our call, I’ll be able to detail how my team and I could help.

When booking, you’ll see a few questions that must be answered prior to our call. We are very selective about what brands and clients we work with to ensure we can succeed with your email marketing.