CASE STUDY
Nail Thoughts
Full Klaviyo re-build, re-brand, and strategy to nurture their current leads and clients.
+40% Open Rate Increase Monthly
Refining their message + list segmentation repaired their domain reputation.
Design Overhaul
Transformed Nail Thoughts email designs to partner their aesthetic perfectly!
Client Details
Nail Thoughts is owned and operated by Katie Masters whose expertise and experience in building a thriving private nail studio has blossomed into releasing her own line of gel nail bases.
Our Approach
Nail Thoughts is all about showcasing its products through real-life client transformations. We leverage plenty of Katie’s content to build this para-social relationship via email. We want her customers to feel empowered and inspired to create the looks she has with her nail products.
Re-designed the Welcome & Abandoned Cart flow
Cleaning their list – keeping the engaged subscribers and suppressing the ice-cold contacts
Developing a well-rounded content calendar to keep email communications on track
Consistently pushing the envelope on email designs to perfectly capture their essence
Consistent email reporting to know what types of content and messaging works best
Exploring innovative ways to take flows and campaigns up a notch – from A/B testing to freshly-crafted strategies.
Schedule Your Call
Free Email Marketing Audit
In our meeting together, we will run through your current email marketing setup, the hurdles you are facing, and more. At the end of our call, I’ll be able to detail how my team and I could help.
When booking, you’ll see a few questions that must be answered prior to our call. We are very selective about what brands and clients we work with to ensure we can succeed with your email marketing.
