5 Email Automations CBD Brands Need To Have
Posted By Peyton Fox | September 28th, 2023
In the expanding world of CBD products, standing out from the competition can be a challenge. Because of the industry’s steady growth, CBD brands need to utilize effective email marketing strategies to engage their audience, build brand loyalty, and drive sales.
Email marketing offers CBD brands a straightforward and personalized channel to connect with customers, share brand information, and showcase their products. It also makes way for targeted communication, which enables CBD brands to tailor their messages based on customer preferences, behaviors, and purchase history. These levels of personalization enhance the customer experience and increase the chances of converting interest into loyal, repeat customers.
In this blog post, we’ll explore the top five essential CBD email automation strategies your brand should implement to thrive.
1. Personalized CBD Recommendation Automations
A sometimes overlooked email automation strategy, personalized product recommendations marketing can significantly help your CBD brand by presenting a tailored approach that resonates deeply with customers. Studies show that customers are more likely to purchase from a company that makes them feel like they are people, not just numbers. Product recommendations are essential to CBD email automation; take the time to tailor product options based on each customer’s particular interests and make them feel valued.
CBD email automation, driven by personalized product recommendations, holds huge potential to boost customer relationships within the CBD industry. You increase the chances of conversion and brand loyalty by establishing a deep understanding of each customer’s preferences and needs. This transforms your emails into personalized shopping experiences, guiding customers toward CBD products that genuinely resonate with their well-being goals. It’s a powerful tool and should be used to show your customers that you appreciate and value them, reinforcing that your CBD brand is not just about selling products but also genuinely caring for their health and well-being.
Product types, dosages, and applications vary in an industry as diverse as CBD, so personalization is the key to enhancing the customer experience. By creating product suggestions based on personal preferences, purchase history, and browsing behavior, your CBD brand creates a unique experience for each customer, ultimately driving engagement and sales.
This level of personalization not only enhances the shopping experience but also dramatically impacts revenue. Encourage upselling and cross-selling by recommending products aligned with customers’ interests and needs based on previous purchase history.
Upselling is about offering consumers a higher-end or more premium version of a product they’re considering. By highlighting the increased potency and benefits, you’re more likely to persuade customers to make a higher-value purchase.
Cross-selling involves suggesting similar products to what customers are buying. Personalization is vital here because it lets you make recommendations based on customers’ purchase history.
For example, if a customer regularly purchases CBD gummies for anxiety relief, make a personalized email to introduce them to similar products like CBD teas or specialized anxiety relief tinctures. The goal is to boost your average transaction value and present the customers with new items they may come to enjoy, all while lowering your cart abandonment rates and nurturing long-term consumer loyalty. Each brand’s line-up of products is different, so find those common threads to build email automations around.
2. Abandoned Cart Recovery
Studies show that the average abandoned cart rate is over 69.99%, making it one of the biggest obstacles driving sales, including CBD brands. CBD email automation can help recover potentially lost sales by sending automated follow-up emails to customers who abandoned their shopping carts.
When customers abandon their cart, an email can serve as a gentle nudge, reminding them of the items they left behind. The key is to make these emails engaging and persuasive.
These emails can include reminders about abandoned items, enticing product descriptions, and exclusive discounts or incentives. This email automation is also a key area to highlight the possible health and wellness benefits of your CBD products. Make sure your emails address any questions or concerns consumers may have about your CBD products. This educational approach can help with any doubts and encourage customers to complete their purchase.
3. Educational Welcome Flow
Education welcome flows are essential for CBD brands in promoting consumer understanding, trust, and engagement within the CPG industry. CBD can be pretty overwhelming with its various dosage options and diverse applications, so there is a need for educational content to show how they can use and benefit from it.
Start with an introductory welcome email, introducing customers to your brand and the fundamental aspects of CBD. Explain the basics, what CBD is, where it comes from, and its potential health benefits. You can get more detailed and particular with these emails and dive into more specific topics as you progress into the flow. Try including detailed descriptions of different CBD product types, such as topicals, tinctures, and capsules, and why they may or may not be the right fit for them.
Don’t forget to include dosage recommendations and safety concerns when making educational welcome flows so customers use CBD products responsibly and effectively. Tying in user-generated content like testimonials and reviews also strengthens your brand’s credibility by providing real-world evidence of your brand’s CBD benefits. By using educational welcome flows, your CBD brand can educate potential customers, drawing them in and establishing yourself as a trusted source of CBD knowledge.
4. Customer Feedback and Reviews
Customer feedback and reviews are essential for building credibility in ANY industry, especially CBD. Automated email campaigns can inspire customers to leave reviews and provide feedback on their CBD purchases. These campaigns trigger after a customer has received their order and spent some time with the product.
Collecting customer feedback and reviews through automated email campaigns is a great way for CBD brands to improve their products and services. These reviews offer valuable insights into what consumers love about your products, where they see room for changes, and what problems they might have experienced. By actively listening to your customers and acting upon their feedback, you can make the changes needed and demonstrate a dedication to quality and customer satisfaction.
Incentivize your customers to leave reviews by offering discounts on future purchases or featuring their thoughts on your brand’s website or social media platforms. Positive reviews and testimonials are powerful social proof that help reassure potential customers about the quality and effectiveness of the products.
Encouraging customers to leave reviews through incentives like discounts or by showing their feedback on your brand’s digital platforms contributes to building trust and can go a long way. Sharing thoughts serves as compelling social proof, reassuring potential customers about the quality and efficacy of your CBD products.
5. Subscription and Replenishment Reminders
Since most CBD can be taken regularly, capitalize on this by providing subscription services as a part of your CBD email automation.
Draw from the customer’s purchase history and usage frequency, and carefully tailor these emails to suit the customer’s needs. Consider offering subscription discounts, allowing them to save recurring orders, provide free shipping, or give exclusive access to new product launches and allow them to add these to their subscriptions. This will entice subscribers to commit to a subscription service. In essence, subscription services can generate recurring revenue and grow lasting customer relationships that go beyond just a single purchase.
Subscription services integrated into CBD email automation represent a win-win situation. Customers benefit from the convenience of timely product replenishment, while brands secure a reliable source of recurring revenue. This strategy lets your brand deepen its connections with your customer base and foster ongoing customer relationships beyond individual purchases. This approach can enhance customer satisfaction and brand loyalty in a highly competitive market, positioning CBD brands for long-term success.
In such a competitive industry, CBD email automation is a powerful tool for engaging customers, building brand loyalty, and increasing sales. Create effective email automation strategies that resonate with your customers by implementing personalized product recommendations, abandoned cart sequences, educational drip campaigns, customer feedback, and subscription reminders.
Show that you’re attentive and care for the well-being of your customers to connect on a deeper level and establish your brand as a trusted source of high-quality CBD products. If you are needing a trusted email marketing partner for your CBD brand, we’d love to chat!
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In our meeting together, we will run through your current email marketing setup, the hurdles you are facing, and more. At the end of our call, I’ll be able to detail how my team and I could help.
When booking, you’ll see a few questions that must be answered prior to our call. We are very selective about what brands and clients we work with to ensure we can succeed with your email marketing.