CBD Email Marketing Case Study



Complete Klaviyo account re-design, content management, and audience segmentation strategy for this CBD wellness brand with heart!

+179% Increase to Avg. Monthly Campaign Revenue

Massive improvements to monthly revenue through consistent strategic planning and updated email designs.

+130% Increase In Flow Revenue

New strategic customer journey's built to convert new and returning customers.

Client Details

FOCL uses Powerful Adaptogens, Healing Botanicals, and Premium Hemp CBD to provide functional wellness.

Our Approach

FOCL came to us with a main goal in mind, to not only be consistent with their email marketing but strategic! We worked on developing aesthetic email templates that not only looked great but converted their subscriber list at a much higher rate and still captured their brand’s ethos and essence. 

Updated campaign designs and aesthetic

Deep audience segmentation to find out where their best subscribers are (and aren’t!)

Worked with FOCL’s team to complete Klaviyo flow improvements and full re-designs

Consistently pushing the envelope on email designs to perfectly capture their brand’s essence

Schedule Your Call

Free Email Marketing Audit

In our meeting together, we will run through your current email marketing setup, the hurdles you are facing, and more. At the end of our call, I’ll be able to detail how my team and I could help.

When booking, you’ll see a few questions that must be answered prior to our call. We are very selective about what brands and clients we work with to ensure we can succeed with your email marketing.