Consumer Packaged Goods (CPG) encompass a vast array of everyday products, from snacks and beverages to cosmetics and household essentials. While competition is fierce, CPG brands have the unique opportunity to establish meaningful connections with their audience through email marketing.

When it comes to stay consistent with communicating to your subscriber list, there is no better way than with email automations! Email automations or flows are communications that deploy when a subscriber meets certain actions or conditions, like adding one of your items to cart.

One of the pillars of email marketing in eCommerce is your cart abandonment flow. In this guide, follow along as we build an Abandoned Cart email in Klaviyo from integeration to testing!