Consumer Packaged Goods (CPG) encompass a vast array of everyday products, from snacks and beverages to cosmetics and household essentials. While competition is fierce, CPG brands have the unique opportunity to establish meaningful connections with their audience through email marketing.
When it comes to stay consistent with communicating to your subscriber list, there is no better way than with email automations! Email automations or flows are communications that deploy when a subscriber meets certain actions or conditions, like adding one of your items to cart.
In this guide, we’ve broken down the basics for growing an email list for your e-commerce business. Whether you’re just starting out or simply looking to further expand your email list, the following tips are proven to help.