So, you want to clean up your Klaviyo email list? Maybe you’ve got some cold subscribers, a mistaken upload, or just need a tidy-up. No worries! Here are two straightforward methods to delete or suppress subscribers in your Klaviyo account.

Method 1: Deleting Subscribers Using a Segment

First off, let’s look at how to delete subscribers by creating a segment.

Step 1: Create a Segment

In Klaviyo, create a segment of the subscribers you want to remove. For instance, you might name it “Ready to Remove.” You can customize the segment based on criteria like engagement or a specific profile property, such as “ready to delete.”

Step 2: Head to Settings

Once your segment is populated, navigate to the settings area. You’ll find this at the bottom of the Klaviyo dashboard.

Step 3: Go to the ‘Other’ Tab

In the settings, locate the ‘Other’ tab. Here, you’ll find the ‘Remove Profile’ section.

Step 4: Select and Delete

In the ‘Remove Profile’ section, choose your “Ready to Remove” segment from the dropdown menu. Then, click “Delete People.” It’s as simple as that! However, before you proceed, here’s a crucial tip.

Pro Tip: Export Your Segment First

Always export your segment before deletion. This ensures you have a backup in case you mistakenly delete the wrong segment. Once deleted, all history and data for those profiles are gone for good.

Method 2: Suppressing Subscribers

If you don’t want to completely remove subscribers but just stop sending them emails, suppression is the way to go.

Step 1: Navigate to Profiles

Go to the ‘Profiles’ tab in Klaviyo.

Step 2: Head to the Suppression List

In the profiles section, find the ‘Suppression List.’ This list includes subscribers who are bounced, spam complaints, or unsubscribed.

Step 3: Export Your Segment

Go back to the segment you created earlier, like “Ready to Remove.” Export this segment as a CSV file.

Step 4: Import to Suppression List

In the suppression list area, select ‘Import’ and upload your CSV file. When prompted, choose the type of suppression. You can mark them as “Unsubscribe” or “Manually Suppressed.”

Step 5: Confirm and Suppress

Once imported, these subscribers will still exist in your Klaviyo account, but won’t receive any more emails.

Conclusion

Cleaning up your Klaviyo account can improve your email marketing efficiency and ensure you’re targeting the right audience. Whether you need to delete subscribers completely or just suppress them, these methods make the process straightforward. Always remember to export your segments before making any permanent changes, ensuring you have a backup if needed.

By following these steps, you can effectively manage your email list, keeping it clean and optimized for your marketing efforts. Happy emailing!

Other Helpful Resources

• How to Get Your Emails out of Spam: https://sparkbridgedigital.com/2024/06/14/get-your-emails-out-of-spam/
• Mastering Email Open Rates: Boost Your Campaigns Effectively: https://sparkbridgedigital.com/2024/06/25/mastering-email-open-rates/
• How Good is Klaviyo for a Shopify Store: https://sparkbridgedigital.com/2024/06/03/klaviyo-shopify/