Klaviyo vs. Mailchimp

Jul 3, 2024

Email marketing is a crucial component of any successful digital marketing strategy. With so many options available, finding the right tool can be overwhelming. Klaviyo and Mailchimp are two of the most popular email marketing platforms, each with its unique features and benefits. 

This article dives into a detailed comparison of Klaviyo vs. Mailchimp, helping you determine which one is the best fit for your business needs!

Key Features of Klaviyo and Mailchimp

Klaviyo is known for its powerful data analytics and robust automation capabilities. It excels in creating personalized email campaigns based on customer behavior. Here are some standout features:

  • Advanced Segmentation: Klaviyo allows you to segment your audience with incredible precision, using data like purchase history, browsing behavior, and engagement metrics.
  • Automation Flows: The platform offers a range of pre-built automation flows for abandoned cart emails, welcome series, and post-purchase follow-ups.
  • Detailed Analytics: Klaviyo provides in-depth analytics, including customer lifetime value, purchase frequency, and predictive analytics.
  • Integration with E-commerce Platforms: Seamlessly integrates with major e-commerce platforms like Shopify, Magento, and WooCommerce.

Mailchimp, on the other hand, is praised for its user-friendly interface and all-in-one marketing solution approach. It’s suitable for small to medium-sized businesses. Key features include:

  • Ease of Use: Mailchimp’s drag-and-drop email builder makes it easy for anyone to create professional-looking emails without coding knowledge.
  • All-in-One Marketing Platform: Beyond email marketing, Mailchimp offers tools for social media advertising, landing pages, and CRM.
  • Automation Tools: Provides basic automation features like welcome emails, order notifications, and re-engagement campaigns.
  • Templates and Design Options: Extensive library of templates and design options to create visually appealing emails.


Klaviyo’s pricing is based on the number of contacts in your email list. While it can get expensive as your list grows, it offers a free tier for up to 250 contacts and 500 emails. For more extensive lists, pricing starts at around $20 per month for 500 contacts and increases incrementally. Mailchimp offers a free tier for up to 2,000 contacts and 10,000 emails per month. Paid plans start at $9.99 per month for 500 contacts, with additional features unlocked in higher tiers. Mailchimp also provides a “Pay As You Go” option for infrequent senders.


Klaviyo shines with its deep integrations with e-commerce platforms. It connects seamlessly with:

  • Shopify
  • Magento
  • WooCommerce
  • BigCommerce

These integrations enable real-time data sync, which is essential for personalized marketing campaigns.

Mailchimp offers a wide range of integrations, including:

  • WordPress
  • Shopify
  • WooCommerce
  • Square

While it may not be as e-commerce-focused as Klaviyo, Mailchimp supports a broader range of business tools, making it versatile for various marketing needs.

Ease of Use

Klaviyo’s interface is designed for marketers who are comfortable with data analysis and customization. While powerful, it may have a steeper learning curve for beginners. However, once mastered, it offers unparalleled control over your email marketing. Mailchimp is known for its intuitive and user-friendly interface. It’s perfect for beginners and small business owners who want to get up and running quickly without delving too deep into analytics and complex automations.

Customer Support

Klaviyo provides comprehensive customer support, including:

  • Email and Chat Support: Available on all plans.
  • Phone Support: Available on higher-tier plans.
  • Extensive Knowledge Base: Includes tutorials, webinars, and a community forum.

Mailchimp also offers robust customer support:

  • Email Support: Available on all paid plans.
  • Chat Support: Available on the Essentials plan and above.
  • Phone Support: Available on the Premium plan.
  • Knowledge Base: Extensive resources, including guides, tutorials, and a community forum.

Who Should Choose Klaviyo?

Klaviyo is ideal for businesses that:

  • Operate in E-commerce: The platform’s deep integration with e-commerce tools makes it perfect for online stores.
  • Need Advanced Segmentation: Businesses looking to leverage data-driven marketing and advanced segmentation will benefit from Klaviyo’s capabilities.
  • Require Detailed Analytics: If understanding customer behavior and campaign performance in-depth is a priority, Klaviyo’s analytics will be invaluable.

Who Should Choose Mailchimp?

Mailchimp is best for businesses that:

  • Are Small to Medium-Sized: With its user-friendly interface and affordable pricing, it’s great for smaller businesses.
  • Need an All-in-One Solution: Businesses looking for more than just email marketing (e.g., social media ads, landing pages) will find Mailchimp’s suite of tools useful.
  • Want Simplicity and Ease of Use: For those who prefer a straightforward, easy-to-navigate platform without a steep learning curve, Mailchimp is a solid choice.

Wrapping Up

Choosing between Klaviyo and Mailchimp depends on your specific business needs. Klaviyo is a powerhouse for data-driven e-commerce businesses looking to leverage advanced segmentation and detailed analytics. Mailchimp, with its user-friendly interface and versatile marketing tools, is ideal for small to medium-sized businesses seeking a comprehensive marketing solution.

Both platforms have their strengths, so consider your priorities—whether it’s ease of use, advanced features, or pricing—when making your decision. Whatever you choose, both Klaviyo and Mailchimp are capable tools that can help you elevate your email marketing strategy.

For more information, check out our Youtube video on picking the right email program for your business!



Book Your Free Email Audit