10 Reasons Why Food & Beverage Brand Should Use Klaviyo

If you’ve been exploring the right email marketing platform for your business, Klaviyo is sure to appear front and center. In the last few years, it have risen in the ranks of e-commerce email marketing platforms and become a favorite for big and small brands alike. 

Klaviyo is a powerful marketing tool that helps businesses turn data into insights and take action on those insights to drive more growth. As a marketing agency in the food and beverage space, the ability to dig deep into that data is essential in making sure the LTV (Lifetime Customer Value) remains high.

Let’s dive into 10 reasons why I think you’ll love Klaviyo for your food and beverage brand (and why most email programs can’t even come close)!

1. Segmentation

One of the best things about Klaviyo is that it makes segmentation extremely easy. With Klaviyo, you can segment your list based on demographics, behavior, or even custom combinations of both! This means that you can send highly targeted emails that are more likely to convert.

Want to send an email to an audience who viewed a certain product over five times in the past two weeks but have purchased this totally different item in the last year – yup, Klaviyo can do that.

The customization in their segmentation builder is – chef’s kiss! 

2. Easily create beautiful emails

Klaviyo’s email builder is easy to use and very user-friendly. Even if you’re not a designer, you can create beautiful, on-brand emails that will Wow your subscribers! Creating great-looking emails has never been easier.

If you aren’t sure where to start on building that email, I have tons of tutorials on my YouTube.

They have a drag-and-drop builder that is soooo easy to use!

3. Email Automation

Klaviyo’s automation feature allows you to send triggered emails based on subscriber behavior. This means that you can send highly relevant emails at exactly the right time.

Automation takes the guesswork out of email marketing and allows you to focus on other aspects of your business.

So that example in #1 – make that an automation! The moment someone meets that segment rules, trigger that targeted content email automatically.

From abandoned cart to win-back flows, let your business run on auto-piloted.

4. Powerful Klaviyo reporting

Klaviyo’s robust reporting features allow you to track your email performance and see how your campaigns are performing. You can also use Klaviyo’s reporting features to track your ROI and see how your investment in email marketing is paying off.

They have a GREAT dashboard view that summarizes the main takeaways from your email marketing performance so that you don’t have to go digging everyday to find the stats you want.

5. Integration with other platforms

Klaviyo integrates with all the major e-commerce platforms (Shopify, Magento, Woocommerce, etc.) as well as other popular business tools (Salesforce, Google Analytics, etc.).

This makes it easy to get started with Klaviyo and start seeing results quickly. If for some reason the app you use doesn’t, the Zapier integration is SO easy to use alongside Klaviyo.

6. A/B testing

With Klaviyo’s A/B testing feature, you can test different subject lines, send times, or even entire email templates to see what works best for your business.

A/B testing takes the guesswork out of email marketing and allows you to fine-tune your campaigns for maximum results.

7. Customer support

Klaviyo’s customer support team is responsive, knowledgeable, and always happy to help. Whether you need help getting started or have a question about a particular feature, the Klaviyo customer support team is always there to help.

You can also scroll through or ask the Community forum, where you’ll see Klaviyo Champions – like me! – in there answered tons of questions.

8. Free Forever plan

Klaviyo offers a free forever plan for up to 250 contacts which makes it easy for small businesses to get started with email marketing without breaking the bank.

Once you start growing, upgrading to a paid plan is easy and affordable. This means you can experiment with the email builder, explore the flow/automation builder, and so much more before ever hitting any ‘pay wall’ like other email programs.

9. Easy onboarding

Klaviyo’s onboarding process is quick and easy so you can start using the platform right away without any headaches or frustration.

The onboarding process includes guided tutorials and live webinars so you can learn at your own pace and get started quickly and easily.

If you need a trusted resource to kick start your Klaviyo, feel free to reach out!

10. Overall satisfaction

At the end of the day, I’ve worked with so many email programs and always end back up with Klaviyo being my #1.

I’m confident that you’ll be just as satisfied with Klaviyo as I have been when using it for my clients! With its powerful yet easy-to-use features, great customer support, and affordable pricing plans, there’s a lot to love about Klaviyio! We hope you’ll give it a try today!

If you’re looking for a powerful yet easy-to-use marketing tool that will help take your business to the next level, look no further than Klaviyio! With its robust feature set, great customer support, and affordable pricing plans, there’s a lot to love about Klavyio!

If you are a Food & Beverage brand, Klaviyo is the perfect fit for your business.